Sunday, August 21, 2011

Arrival

7:00 p.m.   
Get Together
Walhalla, Dortustr. 5, 14467 Potsdam

Monday, August 22, 2011
Medieninnovationszentrum Babelsberg (MIZ), Stahnsdorfer Str. 107,14482 Potsdam

 
Workshop guides:
Tino Kyre, Project Manager „Du hast die Macht!“,
Anna Mauersberger, Editor-in-Chief „Du hast die Macht!“

Our co-operation partner for this workshop is “Du hast die Macht!”. DHDM is a political online platform specifically aimed at German youths. Their aim is to promote a general democratic awareness and strengthen the willingness of young people to engage. They „translate“ news for young people, go to meet young people where they hang out (festivals, concerts, schools) and offer a way to interactively engage with topics that are on young people’s minds.
The page is in German only, but to get a general grasp of what they are doing, go to http://www.duhastdiemacht.de/
 
09:00 – 09:30 a.m.  
Welcome 
Sabine Sasse, Project Manager M100

09:30 – 10:30 a.m.  
Introduction
Tino Kyre, DHDM
Presentation „Du hast die Macht“
Internet: Who do I turn to and with which query?

10:30 – 11:30 a.m.  
Presentation and evaluation of project ideas

11:30 – 11:45 a.m.
Coffeebreak

11:45 – 12:30 a.m.  
Presentation and evaluation of project ideas

12:30 – 1:30 p.m.
Lunch

1:30 – 3:00 p.m.  
Workshop I
Anna Mauersberger, DHDM
Outlining the project schedule - Introduction of topics to be chosen
What is a “good” idea for a format? How to research properly?
How do I write youth-appealing?
How to script catchy headings? How to write proposals?

3:00 – 3:30 p.m.  
Coffeebreak

3:30 – 6:00 p.m.   
Workshop I (Part II)

Tuesday, August 23, 2011
Medieninnovationszentrum Babelsberg (MIZ), Stahnsdorfer Str. 107,14482 Potsdam

10:00 – 11:30 a.m.  
Workshop II
Jens Best, Senior Strategy Consultant, Tutor and Author
in the ranges Digital Change, Social Media and eCommerce
    
11:30 – 12:00 a.m.  
Coffeebreak
 
12:00 – 1:00 p.m.  
Workshop II (Part II)

1:30 – 2:30 p.m.
Lunch

2:30 – 3:30 p.m.  
Workshop III
Henrik von Bodenhausen, MTV Networks
- Introduction of MTV: Generation Y versus Generation X
- Advertising for Millenials
- How does a Broadcasting Company become a Crossmedia Company?
- Social Media and Pay-Busines Models

3:30 – 3:45 p.m.  
Coffeebreak

3:45 – 5:00 p.m.
Workshop III (Part II)

5:00 – 6:00 p.m. 
Groups prepare the following day in Berlin

Wednesday, August 24, 2011

9:00 a.m.  
Trip to Berlin

10:00 –11:30 a.m. 
Editorial meeting at „Du hast die Macht!“
UFA Lab (Du hast die Macht), Mehringdamm 55, 2. back yard, 10961 Berlin
All participants present their ideas:
The four camera crews pitch their idea for a format, blogger introduce their topics – each three minutes max, thus the projects have to be final by that point

11:30 – 12:00 a.m.
Briefing for camera crews and bloggers

12:00 – 6:00 p.m.
Practical work
Interviews, research and filming
Evening at your disposal

Thursday, August 25, 2011
Medieninnovationszentrum Babelsberg (MIZ), Stahnsdorfer Str. 107,14482 Potsdam

10:00 – 1:00 p.m.  
Film crews: editing /production
Blogger: text production

1:00 – 2:00 p.m.
Lunch

2:00 – 4:00 p.m.  
Appraisal blog entries
with Tino Kyre and Anna Mauersberger

4:00 – 6:00 p.m.  
Appraisal video production
with Tino Kyre and Anna Mauersberger

7:00 – 11:00 p.m.
Closing Event
„Restaurant Le Manège“, Am Neuen Markt, 14467 Potsdam
Presentation of the blogs, videos and radio items in the presence of partners, sponsors and further guests.

Friday, August 26, 2011

Departure